4 Roofing Trends in 2024 Drive Opportunities for Growth

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How can industrial commercial roofing companies predict 2024 roofing trends? Common sense tells us we can look at 2023 customer preferences, listen to industry experts, research professional forecasts, and rely on our own experiences to help us anticipate what’s coming next. In this article, we’ve taken these steps to provide insights into how Greater Toronto Area roofing companies can best manage challenges, differentiate themselves, and leverage opportunities.

If you’re ready to dive into 2024 roofing trends, read on!

2024 Roofing Trends Deliver Opportunities for Growth

According to the Better Business Bureau, roofing contractors in Canada can expect steady, moderate growth over the next five years, driven by the growing economy, demand for eco-friendly roofing solutions, technological advancements, and an increase in non-residential construction.

For non-residential construction, experts predict especially high growth in warehouse properties. Along with a prediction for stronger demand, real estate company JLL anticipates more manageable supply chains and material prices in 2024. JLL further predicts that if inflation continues to slow and debt markets stabilize, increased builder confidence could lead to a rebound in launches beginning in spring 2024. 

1. Investment in Training Helps Overcome Roofing Industry Challenges

According to BuildForce Canada’s 2022-2027 Construction and Maintenance Looking Forward national forecast, approximately 156,000 workers, or about 13% of the construction workforce, will retire by 2027—without enough skilled workers to fill hiring needs over the coming years. The pandemic exacerbated the problem, slowing down the training and certification of new workers and impacting near-term labour availability.

Insight: Experts recommend investing in training and certification programs to help attract, retain, and develop skilled workers. Roofing companies that invest wisely in their workforce will see additional benefits, including improved work quality, better crew safety, higher customer satisfaction, and a stronger industry reputation.  

2. Eco-Friendly Solutions as a 2024 Roofing Trend Drives Industry Growth

The growing demand for sustainable construction and roofing solutions has spurred innovative technologies, such as roof coatings, cool roofs, and green roofs. As awareness of sustainable roofing materials and practices grows, so does consumer demand. With the increasing cost-effectiveness of eco-friendly products, sustainability will continue to be a driving factor for industry growth.

Regulations like the Toronto Bylaw and other incentives for individuals, business owners, and developers to use sustainable designs and materials further bolster the demand for eco-friendly roofing. 

Insight: Roofing companies with expertise in sustainable roofing practices and materials will gain a significant competitive advantage. Companies can also strengthen their reputation for eco-friendly practices with a LEED (Leadership in Energy and Environment Design) certification, evidence for following green-building standards. 

3. Technological Innovations Drive Efficiency and Customer Experience

In addition to the growth in eco-friendly roofing materials and practices, technological advances can help roofing companies improve their operations, efficiency, and customer satisfaction. Forward-looking companies are paying attention to this 2024 roofing trend, using software for customer relationship management (CRM), project management and estimation, drones for precise measurements and roof inspections, and even augmented reality technology for better 3D renderings to visualize roofing projects.

Insight: Roofing contractors can take a step forward by using new technologies to streamline their operations, improve customer experience, and provide more accurate, timely, and cost-effective services.

4. Demand for Options in Roof Membranes Has Grown 

In Ontario and worldwide, BUR membranes are popular for new and existing commercial flat roofs due to their durability and long life expectancy. While BUR roofing in Canada is prominent, demand for single-ply membranes, primarily TPO and PVC, has gained some market share. While each type of membrane has different properties, many roofers appreciate single-ply membranes for their UV and weather resistance, reflective and retentive properties, flexibility, and relatively easy installation. On the downside, a thin layer of membrane can be more easily punctured than BUR, seams are more vulnerable to leaks, and these roofs are vulnerable to high winds if not installed according to proper specifications.

Insight: Customer trust and referrals can result from gaining expertise, experience, and knowledge of benefits, drawbacks, and installation of various BUR, membranes, and other options.  

Develop an Effective Business Strategy Based on Roofing Trends in 2024

As our industry landscape evolves, contractors must adapt to 2024 roofing trends to stay ahead of the curve. Elite Roofing, a leader in non-residential roofing in the Greater Toronto Area, takes pride in staying abreast of the industry, offering the latest products, and using technology to provide an unparalleled customer experience.

We will continue evaluating and adapting to new roofing trends in 2024 and beyond. Most important, we ensure that we will continue to provide superb workmanship and honour our industry reputation for honesty and integrity. Contact us when excellence is part of your ongoing business strategy.